LK Boutique celebrates the opening of its second Rolex boutique

LK Boutique last night hosted an opulent red carpet event to launch its second Rolex boutique in Australia, located within Crown Melbourne’s premium retail precinct.

The cocktail event featured an exclusive guest list comprised of leading Melbourne personalities, luxury media and VIP clients.

Guests enjoyed a custom menu designed by top chef Neil Perry and a DJ set by Didier Cohen within a purpose built function space in the Crown Towers Lobby.

“This launch celebrates the enduring relationship between LK Boutique and Rolex, supported by Crown Melbourne, showcasing our mutual commitment to offering world-class service and experience- which creates a dynamic partnership,” says James Kennedy, Group CEO, Emerald Group Investments for LK Boutique.

The Rolex boutique is a fitting addition to the luxury retail space at Crown Melbourne, featuring the Rolex brand’s latest interior design concepts from Geneva, with stunning elements such as a Vistosi chandelier and imported marble finishes from Italy.

“Rolex is an inspirational brand, renowned for timeless quality, craftsmanship and style, and it will be of high interest to our clientele. We welcome this iconic brand to Crown Towers and are excited to have it join our stable of luxury brands here at Crown Melbourne,” says Peter Crinis, Chief Operating Officer, Crown Hotels and Food & Beverage.

Guests sipped on the exceptional 2006 vintage Perrier-Jöuet Belle Époque champagne and a custom Maison Martell VSOP cognac cocktail, paired with luxe Neil Perry dishes including Sterling Caviar tartlets and his signature cape grim beef.

Entertainment was provided by international model and DJ Didier Cohen, and Rolex Australia General Manager Patrick Boutellier was on hand to cut the ribbon alongside James and Martha Kennedy to officially open the newest LK Boutique venture.