Sydney, March 1, 2016: Today Emerald Group Investments (EGI) Pty Ltd announces an exciting new partnership with LOEWE S.A., as the exclusive distribution partner for the Spanish luxury house in Australia
This new partnership will see the development of the LOEWE brand in Australia with the first standalone LOEWE store under this agreement slated to open in late 2016. EGI will also grow out the LOEWE wholesale business channel through a partnership selection of specialist multi brand fashion and accessories retailers in the market.
Today, LOEWE approaches 170 years as one of the world’s important luxury houses. Craftsmanship and unequalled expertise with leather, LOEWE’s founding pillars, are reconfigured under Jonathan Anderson’s creative direction with a timely awareness evident in desirable and functional products across multiple categories, including ready-to-wear, accessories, home and lifestyle.
Streamlined, ultra-soft renditions of the famous Amazona and Flamenco are among the most coveted bags with the style set, while the Puzzle, a new bag design by Anderson, adds a novel character to LOEWE's range of iconic accessories, pairing of-the-moment functionality and aesthetics with ingenious construction and incredible softness.
Deepak Sharma, Managing Director, LOEWE Asia Pacific said, “We are very pleased to be partnering with Emerald Group Investments to grow the LOEWE brand in Australia which we believe to have high potential. EGI are luxury retail specialists in the market, and we look forward to expanding the offer, quality service and collection available to our clientele."
James Kennedy, Group CEO, Emerald Group Investments added, "Our company looks forward to working with LOEWE, one of the world’s most respected luxury houses. Our focus will be on providing LOEWE’s exceptional brand experiences for its clientele."