23rd February 2017 - Bang & Olufsen is thrilled to announce its first ever AFL partnership, signing on as official Audio-Visual Partner to the Richmond Football Club.
Bang & Olufsen will have logo presence on both the AFL and VFL Tigers’ home and away match-day shorts.
The brand will also be integrated throughout the Club’s video and social media channels, and have a match-day presence in Richmond’s changerooms.
Not only is the partnership a first for the brand, it also provides Bang & Olufsen with a unique opportunity to connect with new audiences.
"Bang & Olufsen prides itself in combining the very best in design and innovation to provide unparalleled experiences for our customers,” said EGI's Managing Director of Audio & Technology, Brian Man.
“Our partnership with the Richmond Football Club allows us to tap into the extraordinary atmosphere that Tigers fans bring to each and every game day."
Richmond CEO Brendon Gale said the partnership marked a new and exciting chapter for the Club.
“Bang & Olufsen is a premium entertainment brand and we are excited to partner with them for at least the next two years,” Gale said.
“This new partnership will focus on engaging and connecting with Richmond, AFL and the broader community.”