LK Boutique announces first Australian Graff store to open in 2016

LK Boutique announces first Australian Graff store to open in 2016

Graff Diamonds is delighted to announce the launch of its first location in Australia continuing its global expansion at the pinnacle of the luxury jewellery industry. 

Scheduled to open in early 2016, the Graff store is an exclusive addition to the Crown Melbourne, located in the luxury retail area of the Crown Towers Hotel Lobby and opulent Crown Atrium. 

Francois Graff, Chief Executive Officer of Graff Diamonds, comments: “The House of Graff is synonymous with excellence. Our clients know that when they come to us they are receiving the best in the world in terms of the quality of diamonds and gemstones, craftsmanship and client care.“ 

He continued: “Over the course of the past 15 years we have cemented our foothold in Europe, the Middle East, Asia and North America. Our store portfolio incorporates 55 locations in the most pre-eminent luxury shopping destinations around the world. I am delighted that this now includes Melbourne.” 

The opening marks an important milestone for the House: fifty years ago, Laurence Graff, Chairman of Graff Diamonds, embarked on the first of a great many extraordinary voyages across the world, his journey showcasing the finest jewels began in Australia. 

Illuminated layers of the distinctive Graff Icon motif hallmark the bronze façade of the store beside the main entrance of the casino. This design silhouette is now synonymous with the House worldwide and is continued throughout the store.

On entering the store the luxurious interior is palpable; a rich colour palette is decorated throughout with opulent gold accents.

Deep American walnut wood panelling is complemented by dichroic glass mirrors framing the showcases which line the walls encasing scintillating jewels.

The interiors, designed by Graff’s inhouse interior design team, incorporate the finest materials - from the deep sumptuous carpets and velvet upholstery - to the bespoke ebony and brushed gold display cases showcasing magnificent jewels and innovative timepieces.

A Bohemia crystal chandelier encompassing hundreds of hand-blown crystal balls in golden tones, cascades dramatically as it illuminates the jewellery pieces beneath.