LK Boutique opens its second Rolex Boutique in Australia

LK Boutique has opened its second Australian Rolex boutique located in the luxury retail precinct of Crown, Melbourne.

Group CEO of LK Boutique, James Kennedy, says: “Following the 2013 opening of our first Rolex Boutique in Sydney, the addition of this new standalone boutique at Crown is a wonderful outcome for both companies. It is a testament to the longstanding partnership that Rolex and LK Boutique have enjoyed for over thirty years, and to the shared values of both brands. We are delighted to announce this next chapter and to upholding the high standards and quality that are synon- ymous with Rolex”.

The 78-square-metre store, situated amid the Crown Towers lobby and the opulent Crown Atrium area, will provide a luxurious space to exhibit the Swiss watchmaker’s legendary timepieces. The new boutique will be home to an extensive range of Rolex models, showcasing a family of brilliantly designed, continually enhanced and tested models that have been introduced over the years.

The boutique will showcase the brand’s latest interior design concepts, which have been designed to evoke the essence of the timeless and universal brand through the use of superior finishes and materials. With stunning features such as a Vistosi chandelier and imported marble finishes from Italy, the boutique exudes style and elegance and has been designed to capture the essence of the Melbourne luxury retail market.