BANG & OLUFSEN opens Flagship Sensory Store in the heart of Melbourne

• Immerse your senses in a retail celebration of sound and design
• 4th largest store globally

Friday 29th April 2016 – Luxury home entertainment brand, BANG & OLUFSEN has launched a celebration of movement, signature acoustics and minimalist design this week, opening its Australian flagship sensory store on Russell St, Melbourne. Spanning 381 square meters, the next-generation retail store will be the fourth largest of its kind globally.

The flagship store will showcase the Bang & Olufsen range through unique and interactive displays, allowing consumers to engage with the high-end entertainment products. The breakout spaces will include a revolving wall where customers can pick and choose their own audio adventure, a dedicated active acoustic zone, which will allow people to immerse themselves in big Bang & Olufsen signature sound and the hero of the store – the largest interactive speaker wall in the country. 

The new-look store will play home to all of Bang & Olufsens’ home entertainment products. These include B&O Play on-the-go products to Bang & Olufsen speakers, sound systems, televisions, BeoLink Multiroom and BeoLink Smarthome – complete home connectivity systems.

Julian Kipping, General Manager, Bang & Olufsen Australia and New Zealand said, “We wanted customers to really experience the brand and the unique store-design and interactive spaces truly allow our customers to immerse themselves in the very distinct world of Bang & Olufsen sound and design.”

“The sensory flagship isn’t just a retail space, it’s a way to experience and share the Bang & Olufsen story with our customers.

Since inception, we have built a culture of enterprising creativity, and as a brand we continue to adopt an avante-guard approach to style, form and function. The new sensory store is a true testament to this,” Kipping said.

Bang & Olufsen was acquired last year by Emerald Group Investments (EGI) in Australia and continues to grow year-on-year, accelerating to become the go-to brand in luxury home entertainment products.

James Kennedy, CEO, Emerald Group Investments said, “The Bang & Olufsen flagship store is the first step toward our new and improved retail focus on delivering seamless, luxury brand experiences for our customers. In the near term, we see this retail revitalisation as a key growth strategy for Bang & Olufsen.”

Designed in collaboration with local Melbourne architects, Bates Smarts, and global Bang & Olufsen designer, Lene Stenz-Schlünssen, the store will open in Cavendish House on Monday 2nd May 2016 at 4B/27-37 Russell Street, Melbourne. The store will open from 10.00am – 6.00pm Monday to Friday, 10.00am – 5.00pm Saturday and 11.00am – 4.00pm Sunday.

To experience the Inspiration behind Bang & Olufsen Flagship, please visit Bang & Olufsen’s YouTube channel here.

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INFORMATION AND CONTACT:
Find out more about Bang & Olufsen: www.bang-olufsen.com
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Watch us on YouTube: https://www.youtube.com/user/bangolufsen

For further press, test, tech, or design inquiries, please contact:
Stephanie Williams
PR Executive, One Green Bean
Email: bangolufsen@onegreenbean.com
Phone: (+61) 403 052 548 

Bang & Olufsen
Bang & Olufsen was founded in Struer, Denmark, in 1925 by Peter Bang and Svend Olufsen, two innovative, young engineers devoted to high quality audio reproduction. Since then, the brand has become an icon of performance and design excellence through its long-standing craftsmanship tradition and the strongest possible commitment to high-tech research and development. 
Still at the forefront of domestic technology, Bang & Olufsen has extended its comprehensive experience with integrated audio and video solutions for the home to other areas such as the hospitality and automotive industries in recent years. Consequently, its current product range epitomizes seamless media experiences in the home as well as in the car and on the move.  
For more information on Bang & Olufsen, please visit www.bang-olufsen.com.